Color Marketing Group® 2024+ ChromaZone® Color Forecasting Workshop
Samantha MacLean, Graphic Designer & Illustrator, CMG Board Member
Janice Fedak, Interior Designer, CMG Member
Description of the Workshop
Which Colors will emerge in 2024 and beyond? CMG’s ChromaZone® Color Forecasting Workshop provides the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with color professionals across industries around the globe, CMG identifies the direction of color and design trends that you can interpret for your specific industry.
Participants come prepared to engage in the discussion by contributing one important directional Color Story and six supporting color directions. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your preparation. You will collaborate with other workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2024 and beyond.
Within a few weeks of the Workshop, each participant will receive a Digital Report outlining the color stories and trend directions, and a Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, and Munsell systems notations, and LAB and sRGB values.
The Workshop is open to CMG members and non-members who are involved in prescribing color for product and/or service and can include designers, marketers, graphic designers, movie colorists, scientists, students and more.
The Workshop runs over 2 days. Participation is required on both days.
Sunday, June 12, 2022 – 9am – 11am ET (virtual component on Zoom) Link will be shared after registration.
Monday, June 13, 2022 – 9am – 3pm ET (in-person component) Toronto International Design Center (TIDC) Resource Centre, Suite 202 6900 Airport Road, Mississauga, ON L4V1E8
Fees: CMG Members: CAN $ 100
CMG non-members: CAN $150
Note: student registrations should be made through firstname.lastname@example.org and cannot be processed online.
Limited seats, early registration is recommended. Registration fees are payable on CMG website at time of registration at this link:
Participation is required on both days. Participants are requested to complete a trend forecasting presentation on a CMG worksheet template. The presentation must be submitted digitally to CMG headquarters one week in advance of the workshop. Due to preparations required ahead of the workshop, participants who do not submit the worksheet by the due date will not be allowed to attend the workshop.
Health & Safety Protocols:
CMG adheres to local COVID-19 Health and Safety policies and mandates in place at the time of the workshop. These requirements also apply to our Facilitators and Co-Facilitators. The wearing of face covering is encouraged throughout the duration of the Workshop. A color-coded badge/band system will be used to indicate to others your comfort level with social distancing and physical interactions. Sanitation stations will available.
For additional information, contact Sharon Griffis email@example.com